Tuesday, February 01, 2005
DMAP then and now
dmap
As I was reviewing some old files, I came across a black and white photo of our oath taking in the Direct Mktg Assoc of the Philippines. This was perhaps mid 90s when I was still handling Direct Marketing of the bank. It was the then VP of the country, Erap Estrada who admistered the oath at the Manila Polo Club.
I left the DM marketing scene when I moved to the Internet Industry. Several years later, 2004 when I moved back to consumer lending, I went back to DMAP which was being resurrected once more with similar directors except a few who moved industries.
The photo below was the 1st DMA Phils nationwide conference held last August 2004.
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